Color

#be312d

#be312d
hex#be312d
rgbrgb(190, 49, 45)
hslhsl(2, 62%, 46%)
oklchoklch(0.532 0.179 27)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1333

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2db9be

#be2d70 · #be7a2d

#2dbe31 · #312dbe

Split-complementary

Open in tool →

#2dbe7a · #2d70be

#70be2d · #2db9be · #7a2dbe

Contrast

#be312d as textRatioAAAA largeAAAFix
Aaon white
5.73:1passpassfail
  • AAA: use #a52b27 as the text (7.06:1)
Aaon black
3.67:1failpassfail
  • AA: use #d1423d as the text (4.56:1)
  • AAA: use #df7a77 as the text (7.19:1)
  • AA: or shift the background to #e6e6e6 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #be312d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#be312d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #be312d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #be312d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/be312d-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md