Color

#be2337

#be2337
hex#be2337
rgbrgb(190, 35, 55)
hslhsl(352, 69%, 44%)
oklchoklch(0.522 0.188 20.8)
Closest name: Active Volcano (#bb1133)Relative luminance 0.1243

Colors that go with #be2337

Royal Blue, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#23bea9

#be2385 · #be5c23

#37be23 · #2337be

Split-complementary

Open in tool →

#23be5c · #2385be

#85be23 · #23bea9 · #5c23be

Contrast

#be2337 as textRatioAAAA largeAAAFix
Aaon white
6.03:1passpassfail
  • AAA: use #a81f31 as the text (7.23:1)
Aaon black
3.49:1failpassfail
  • AA: use #da344b as the text (4.57:1)
  • AAA: use #e57180 as the text (7.01:1)
  • AA: or shift the background to #e0e0e0 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #be2337 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#be2337 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #be2337
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #be2337 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/be2337-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md