Color

#bd3d74

#bd3d74
hex#bd3d74
rgbrgb(189, 61, 116)
hslhsl(334, 51%, 49%)
oklchoklch(0.559 0.171 357.8)
Closest name: Beetroot Purple (#d33376)Relative luminance 0.1542

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3dbd85

#bd3db4 · #bd463d

#74bd3d · #3d74bd

Split-complementary

Open in tool →

#3dbd46 · #3db4bd

#b4bd3d · #3dbd85 · #463dbd

Contrast

#bd3d74 as textRatioAAAA largeAAAFix
Aaon white
5.14:1passpassfail
  • AAA: use #9a325f as the text (7.01:1)
Aaon black
4.08:1failpassfail
  • AA: use #c44a7f as the text (4.63:1)
  • AAA: use #d57ca2 as the text (7.23:1)
  • AA: or shift the background to #f0f0f0 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd3d74 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd3d74 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd3d74
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd3d74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd3d74-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md