Color

#bd3d41

#bd3d41
hex#bd3d41
rgbrgb(189, 61, 65)
hslhsl(358, 51%, 49%)
oklchoklch(0.546 0.164 22.7)
Closest name: Bento Box (#cc363c)Relative luminance 0.1454

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3dbdb8

#bd3d81 · #bd793d

#41bd3d · #3d41bd

Split-complementary

Open in tool →

#3dbd79 · #3d81bd

#81bd3d · #3dbdb8 · #793dbd

Contrast

#bd3d41 as textRatioAAAA largeAAAFix
Aaon white
5.37:1passpassfail
  • AAA: use #9e3337 as the text (7.04:1)
Aaon black
3.91:1failpassfail
  • AA: use #c64e52 as the text (4.61:1)
  • AAA: use #d57c7f as the text (7.02:1)
  • AA: or shift the background to #ebebeb (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd3d41 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd3d41 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd3d41
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd3d41 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd3d41-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md