Color

#793dbd

#793dbd
hex#793dbd
rgbrgb(121, 61, 189)
hslhsl(268, 51%, 49%)
oklchoklch(0.503 0.191 301.2)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1108

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#81bd3d

#3d41bd · #b83dbd

#bd793d · #3dbd79

Split-complementary

Open in tool →

#bdb83d · #41bd3d

#bd3d41 · #81bd3d · #3dbdb8

Contrast

#793dbd as textRatioAAAA largeAAAFix
Aaon white
6.53:1passpassfail
  • AAA: use #7139b1 as the text (7.19:1)
Aaon black
3.22:1failpassfail
  • AA: use #905dcb as the text (4.61:1)
  • AAA: use #ab84d7 as the text (7.01:1)
  • AA: or shift the background to #d9d9d9 (4.63:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #793dbd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#793dbd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #793dbd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #793dbd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/793dbd-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md