Color

#bd391f

#bd391f
hex#bd391f
rgbrgb(189, 57, 31)
hslhsl(10, 72%, 43%)
oklchoklch(0.537 0.173 33)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1384

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1fa2bd

#bd1f53 · #bd881f

#1fbd39 · #391fbd

Split-complementary

Open in tool →

#1fbd88 · #1f53bd

#53bd1f · #1fa2bd · #881fbd

Contrast

#bd391f as textRatioAAAA largeAAAFix
Aaon white
5.57:1passpassfail
  • AAA: use #a2311a as the text (7.02:1)
Aaon black
3.77:1failpassfail
  • AA: use #d34022 as the text (4.53:1)
  • AAA: use #e57761 as the text (7.14:1)
  • AA: or shift the background to #e8e8e8 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd391f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bd391f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd391f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd391f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd391f-c4a79c-62cbaa-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md