Color

#bd340a

#bd340a
hex#bd340a
rgbrgb(189, 52, 10)
hslhsl(14, 90%, 39%)
oklchoklch(0.531 0.18 35.2)
Closest name: Bloodshed (#ba271a)Relative luminance 0.133

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0a93bd

#bd0a3a · #bd8d0a

#0abd34 · #340abd

Split-complementary

Open in tool →

#0abd8d · #0a3abd

#3abd0a · #0a93bd · #8d0abd

Contrast

#bd340a as textRatioAAAA largeAAAFix
Aaon white
5.74:1passpassfail
  • AAA: use #a52d09 as the text (7.05:1)
Aaon black
3.66:1failpassfail
  • AA: use #da3c0b as the text (4.63:1)
  • AAA: use #f56c42 as the text (7.11:1)
  • AA: or shift the background to #e6e6e6 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd340a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd340a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd340a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd340a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd340a-c4aa9c-62cbb1-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md