Color

#bd324e

#bd324e
hex#bd324e
rgbrgb(189, 50, 78)
hslhsl(348, 58%, 47%)
oklchoklch(0.537 0.175 14)
Closest name: Bleeding Heart (#c02e4c)Relative luminance 0.1365

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32bda2

#bd3294 · #bd5c32

#4ebd32 · #324ebd

Split-complementary

Open in tool →

#32bd5c · #3294bd

#94bd32 · #32bda2 · #5c32bd

Contrast

#bd324e as textRatioAAAA largeAAAFix
Aaon white
5.63:1passpassfail
  • AAA: use #a12b43 as the text (7.14:1)
Aaon black
3.73:1failpassfail
  • AA: use #cd425d as the text (4.53:1)
  • AAA: use #dc7a8e as the text (7.22:1)
  • AA: or shift the background to #e6e6e6 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd324e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd324e reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd324e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd324e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd324e-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md