Color

#3294bd

#3294bd
hex#3294bd
rgbrgb(50, 148, 189)
hslhsl(198, 58%, 47%)
oklchoklch(0.628 0.108 230.2)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.2553

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd5c32

#32bda2 · #324ebd

#bd3294 · #94bd32

Split-complementary

Open in tool →

#bd324e · #bda232

#a232bd · #bd5c32 · #4ebd32

Contrast

#3294bd as textRatioAAAA largeAAAFix
Aaon white
3.44:1failpassfail
  • AA: use #2b7ea1 as the text (4.56:1)
  • AAA: use #205e79 as the text (7.15:1)
  • AA: or shift the background to #242424 (4.51:1)
Aaon black
6.11:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3294bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3294bd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3294bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3294bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3294bd-9cb3c4-df4e69-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md