Color

#bd3247

#bd3247
hex#bd3247
rgbrgb(189, 50, 71)
hslhsl(351, 58%, 47%)
oklchoklch(0.536 0.175 17.2)
Closest name: Bleeding Heart (#c02e4c)Relative luminance 0.1355

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32bda9

#bd328d · #bd6332

#47bd32 · #3247bd

Split-complementary

Open in tool →

#32bd63 · #328dbd

#8dbd32 · #32bda9 · #6332bd

Contrast

#bd3247 as textRatioAAAA largeAAAFix
Aaon white
5.66:1passpassfail
  • AAA: use #a12b3d as the text (7.17:1)
Aaon black
3.71:1failpassfail
  • AA: use #cd4256 as the text (4.51:1)
  • AAA: use #dc7a89 as the text (7.19:1)
  • AA: or shift the background to #e6e6e6 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd3247 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd3247 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd3247
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd3247 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd3247-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md