Color

#bd3235

#bd3235
hex#bd3235
rgbrgb(189, 50, 53)
hslhsl(359, 58%, 47%)
oklchoklch(0.532 0.176 24.4)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1336

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32bdbb

#bd327a · #bd7632

#35bd32 · #3235bd

Split-complementary

Open in tool →

#32bd76 · #327abd

#7abd32 · #32bdbb · #7632bd

Contrast

#bd3235 as textRatioAAAA largeAAAFix
Aaon white
5.72:1passpassfail
Aaon black
3.67:1failpassfail
  • AA: use #ce4648 as the text (4.59:1)
  • AAA: use #dc7a7c as the text (7.12:1)
  • AA: or shift the background to #e6e6e6 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd3235 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bd3235 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd3235
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd3235 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd3235-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md