Color

#327abd

#327abd
hex#327abd
rgbrgb(50, 122, 189)
hslhsl(209, 58%, 47%)
oklchoklch(0.567 0.126 249.7)
Closest name: Haddock’s Sweater (#277aba)Relative luminance 0.1827

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd7632

#32bdbb · #3235bd

#bd327a · #7abd32

Split-complementary

Open in tool →

#bd3235 · #bdbb32

#bb32bd · #bd7632 · #35bd32

Contrast

#327abd as textRatioAAAA largeAAAFix
Aaon white
4.51:1passpassfail
  • AAA: use #255b8d as the text (7.1:1)
Aaon black
4.65:1passpassfail
  • AAA: use #5e9bd4 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #327abd as the background.

Brands using this color

Fonts for this mood

#327abd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #327abd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #327abd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/327abd-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md