Color

#bd302e

#bd302e
hex#bd302e
rgbrgb(189, 48, 46)
hslhsl(1, 61%, 46%)
oklchoklch(0.53 0.178 26.4)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1313

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2ebabd

#bd2e73 · #bd782e

#2ebd30 · #302ebd

Split-complementary

Open in tool →

#2ebd78 · #2e73bd

#73bd2e · #2ebabd · #782ebd

Contrast

#bd302e as textRatioAAAA largeAAAFix
Aaon white
5.79:1passpassfail
  • AAA: use #a42a28 as the text (7.14:1)
Aaon black
3.63:1failpassfail
  • AA: use #d14542 as the text (4.64:1)
  • AAA: use #de7978 as the text (7.11:1)
  • AA: or shift the background to #e3e3e3 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd302e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bd302e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd302e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd302e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd302e-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md