Color

#bd282b

#bd282b
hex#bd282b
rgbrgb(189, 40, 43)
hslhsl(359, 65%, 45%)
oklchoklch(0.523 0.185 25.6)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1251

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#28bdbb

#bd2875 · #bd7028

#2bbd28 · #282bbd

Split-complementary

Open in tool →

#28bd70 · #2875bd

#75bd28 · #28bdbb · #7028bd

Contrast

#bd282b as textRatioAAAA largeAAAFix
Aaon white
6:1passpassfail
  • AAA: use #a82426 as the text (7.13:1)
Aaon black
3.5:1failpassfail
  • AA: use #d63d40 as the text (4.6:1)
  • AAA: use #e2787a as the text (7.2:1)
  • AA: or shift the background to #e0e0e0 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd282b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bd282b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd282b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd282b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd282b-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md