Color

#bd004f

#bd004f
hex#bd004f
rgbrgb(189, 0, 79)
hslhsl(335, 100%, 37%)
oklchoklch(0.511 0.205 8.3)
Closest name: Fancy Red Wine (#b40441)Relative luminance 0.1138

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00bd6e

#bd00ad · #bd1000

#4fbd00 · #004fbd

Split-complementary

Open in tool →

#00bd10 · #00adbd

#adbd00 · #00bd6e · #1000bd

Contrast

#bd004f as textRatioAAAA largeAAAFix
Aaon white
6.41:1passpassfail
  • AAA: use #ad0048 as the text (7.32:1)
Aaon black
3.28:1failpassfail
  • AA: use #e60060 as the text (4.53:1)
  • AAA: use #ff579d as the text (7.1:1)
  • AA: or shift the background to #d9d9d9 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd004f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd004f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd004f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd004f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd004f-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md