Color

#bd0026

#bd0026
hex#bd0026
rgbrgb(189, 0, 38)
hslhsl(348, 100%, 37%)
oklchoklch(0.504 0.203 22.8)
Closest name: Akai Red (#bc012e)Relative luminance 0.1096

Colors that go with #bd0026

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00bd97

#bd0084 · #bd3900

#26bd00 · #0026bd

Split-complementary

Open in tool →

#00bd39 · #0084bd

#84bd00 · #00bd97 · #3900bd

Contrast

#bd0026 as textRatioAAAA largeAAAFix
Aaon white
6.58:1passpassfail
  • AAA: use #b30024 as the text (7.14:1)
Aaon black
3.19:1failpassfail
  • AA: use #eb002f as the text (4.57:1)
  • AAA: use #ff5c7c as the text (7.07:1)
  • AA: or shift the background to #d6d6d6 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd0026 as the background.

Brands using this color

Fonts for this mood

#bd0026 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd0026
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd0026 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd0026-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md