Color

#bc344a

#bc344a
hex#bc344a
rgbrgb(188, 52, 74)
hslhsl(350, 57%, 47%)
oklchoklch(0.536 0.172 16.2)
Closest name: Bleeding Heart (#c02e4c)Relative luminance 0.1364

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34bca5

#bc348f · #bc6134

#4abc34 · #344abc

Split-complementary

Open in tool →

#34bc61 · #348fbc

#8fbc34 · #34bca5 · #6134bc

Contrast

#bc344a as textRatioAAAA largeAAAFix
Aaon white
5.63:1passpassfail
  • AAA: use #a02c3f as the text (7.18:1)
Aaon black
3.73:1failpassfail
  • AA: use #cd475d as the text (4.66:1)
  • AAA: use #db7b8b as the text (7.22:1)
  • AA: or shift the background to #e6e6e6 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc344a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bc344a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc344a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc344a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc344a-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md