Color

#348fbc

#348fbc
hex#348fbc
rgbrgb(52, 143, 188)
hslhsl(200, 57%, 47%)
oklchoklch(0.616 0.108 234.2)
Closest name: Blue Moon (#3992a8)Relative luminance 0.2401

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bc6134

#34bca5 · #344abc

#bc348f · #8fbc34

Split-complementary

Open in tool →

#bc344a · #bca534

#a534bc · #bc6134 · #4abc34

Contrast

#348fbc as textRatioAAAA largeAAAFix
Aaon white
3.62:1failpassfail
  • AA: use #2d7ca4 as the text (4.64:1)
  • AAA: use #225e7c as the text (7.09:1)
  • AA: or shift the background to #1f1f1f (4.55:1)
Aaon black
5.8:1passpassfail
  • AAA: use #47a0cd as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #348fbc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#348fbc reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #348fbc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #348fbc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/348fbc-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md