Color

#bc3438

#bc3438
hex#bc3438
rgbrgb(188, 52, 56)
hslhsl(358, 57%, 47%)
oklchoklch(0.533 0.173 23.8)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1343

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34bcb8

#bc347c · #bc7334

#38bc34 · #3438bc

Split-complementary

Open in tool →

#34bc73 · #347cbc

#7cbc34 · #34bcb8 · #7334bc

Contrast

#bc3438 as textRatioAAAA largeAAAFix
Aaon white
5.7:1passpassfail
Aaon black
3.69:1failpassfail
  • AA: use #cd474b as the text (4.6:1)
  • AAA: use #db7b7e as the text (7.15:1)
  • AA: or shift the background to #e6e6e6 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc3438 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bc3438 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc3438
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc3438 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc3438-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md