Color

#bc312f

#bc312f
hex#bc312f
rgbrgb(188, 49, 47)
hslhsl(1, 60%, 46%)
oklchoklch(0.529 0.176 26.3)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1309

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2fb9bc

#bc2f73 · #bc782f

#2fbc31 · #312fbc

Split-complementary

Open in tool →

#2fbc78 · #2f73bc

#73bc2f · #2fb9bc · #782fbc

Contrast

#bc312f as textRatioAAAA largeAAAFix
Aaon white
5.8:1passpassfail
  • AAA: use #a32b29 as the text (7.16:1)
Aaon black
3.62:1failpassfail
  • AA: use #cf423f as the text (4.5:1)
  • AAA: use #dd7a78 as the text (7.13:1)
  • AA: or shift the background to #e3e3e3 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc312f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bc312f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc312f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc312f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc312f-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md