Color

#bc2931

#bc2931
hex#bc2931
rgbrgb(188, 41, 49)
hslhsl(357, 64%, 45%)
oklchoklch(0.522 0.183 23.8)
Closest name: Bloodshed (#ba271a)Relative luminance 0.125

Colors that go with #bc2931

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29bcb5

#bc297a · #bc6b29

#31bc29 · #2931bc

Split-complementary

Open in tool →

#29bc6b · #297abc

#7abc29 · #29bcb5 · #6b29bc

Contrast

#bc2931 as textRatioAAAA largeAAAFix
Aaon white
6:1passpassfail
  • AAA: use #a7252b as the text (7.14:1)
Aaon black
3.5:1failpassfail
  • AA: use #d53f46 as the text (4.63:1)
  • AAA: use #e1757a as the text (7.03:1)
  • AA: or shift the background to #e0e0e0 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc2931 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#bc2931 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc2931
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc2931 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc2931-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md