Color

#69171b

#69171b
hex#69171b
rgbrgb(105, 23, 27)
hslhsl(357, 64%, 25%)
oklchoklch(0.347 0.115 23.1)
Closest name: Bloodlust (#6b1c1a)Relative luminance 0.037

Colors that go with #69171b

Teal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#176964

#691744 · #693c17

#1b6917 · #171b69

Split-complementary

Open in tool →

#17693c · #174469

#446917 · #176964 · #3c1769

Contrast

#69171b as textRatioAAAA largeAAAFix
Aaon white
12.08:1passpasspassPasses AAA — no fix needed.
Aaon black
1.74:1failfailfail
  • AA: use #d53f46 as the text (4.63:1)
  • AAA: use #e1757a as the text (7.03:1)
  • AA: or shift the background to #9e9e9e (4.51:1)
  • AAA: or shift the background to #c7c7c7 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #69171b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#69171b reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #69171b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #69171b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/69171b-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md