Color

#bb3230

#bb3230
hex#bb3230
rgbrgb(187, 50, 48)
hslhsl(1, 59%, 46%)
oklchoklch(0.528 0.174 26.2)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1306

Colors that go with #bb3230

Royal Blue, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30b8bb

#bb3073 · #bb7830

#30bb32 · #3230bb

Split-complementary

Open in tool →

#30bb78 · #3073bb

#73bb30 · #30b8bb · #7830bb

Contrast

#bb3230 as textRatioAAAA largeAAAFix
Aaon white
5.81:1passpassfail
  • AAA: use #a22c2a as the text (7.17:1)
Aaon black
3.61:1failpassfail
  • AA: use #ce4340 as the text (4.5:1)
  • AAA: use #dc7b79 as the text (7.15:1)
  • AA: or shift the background to #e3e3e3 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb3230 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#bb3230 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb3230
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #bb3230 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb3230-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md