Color

#b73024

#b73024
hex#b73024
rgbrgb(183, 48, 36)
hslhsl(5, 67%, 43%)
oklchoklch(0.518 0.174 29.4)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1231

Colors that go with #b73024

Royal Blue, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #b73024

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#24abb7

#b72461 · #b77a24

#24b730 · #3024b7

Split-complementary

Open in tool →

#24b77a · #2461b7

#61b724 · #24abb7 · #7a24b7

Contrast

#b73024 as textRatioAAAA largeAAAFix
Aaon white
6.07:1passpassfail
  • AAA: use #a22b20 as the text (7.23:1)
Aaon black
3.46:1failpassfail
  • AA: use #d63c2e as the text (4.55:1)
  • AAA: use #e2786e as the text (7.15:1)
  • AA: or shift the background to #dedede (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b73024 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#b73024 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b73024
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b73024 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b73024-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md