Color

#b72a2c

#b72a2c
hex#b72a2c
rgbrgb(183, 42, 44)
hslhsl(359, 63%, 44%)
oklchoklch(0.513 0.177 25.5)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1191

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2ab7b5

#b72a73 · #b76e2a

#2cb72a · #2a2cb7

Split-complementary

Open in tool →

#2ab76e · #2a73b7

#73b72a · #2ab7b5 · #6e2ab7

Contrast

#b72a2c as textRatioAAAA largeAAAFix
Aaon white
6.21:1passpassfail
  • AAA: use #a62628 as the text (7.17:1)
Aaon black
3.38:1failpassfail
  • AA: use #d44042 as the text (4.61:1)
  • AAA: use #e07678 as the text (7.03:1)
  • AA: or shift the background to #dedede (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b72a2c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#b72a2c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b72a2c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b72a2c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b72a2c-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md