Color

#b42318

#b42318
hex#b42318
rgbrgb(180, 35, 24)
hslhsl(4, 76%, 40%)
oklchoklch(0.5 0.182 29.5)
Closest name: firebrick (#b22222)Relative luminance 0.1097

Colors that go with #b42318

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#18a9b4

#b4185c · #b47018

#18b423 · #2318b4

Split-complementary

Open in tool →

#18b470 · #185cb4

#5cb418 · #18a9b4 · #7018b4

Contrast

#b42318 as textRatioAAAA largeAAAFix
Aaon white
6.57:1passpassfail
  • AAA: use #ab2117 as the text (7.09:1)
Aaon black
3.19:1failpassfail
  • AA: use #e02c1f as the text (4.55:1)
  • AAA: use #eb736b as the text (7.2:1)
  • AA: or shift the background to #d6d6d6 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b42318 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#b42318 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b42318
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b42318 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b42318-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md