Color

#b41318

#b41318
hex#b41318
rgbrgb(180, 19, 24)
hslhsl(358, 81%, 39%)
oklchoklch(0.491 0.191 27.2)
Closest name: Bullseye (#b9030a)Relative luminance 0.1023

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#13b4af

#b41369 · #b45e13

#18b413 · #1318b4

Split-complementary

Open in tool →

#13b45e · #1369b4

#69b413 · #13b4af · #5e13b4

Contrast

#b41318 as textRatioAAAA largeAAAFix
Aaon white
6.89:1passpassfail
  • AAA: use #af1218 as the text (7.19:1)
Aaon black
3.05:1failpassfail
  • AA: use #e7181f as the text (4.55:1)
  • AAA: use #ef6b70 as the text (7.01:1)
  • AA: or shift the background to #d1d1d1 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b41318 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#b41318 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b41318
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b41318 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b41318-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md