Color

#b40e27

#b40e27
hex#b40e27
rgbrgb(180, 14, 39)
hslhsl(351, 86%, 38%)
oklchoklch(0.49 0.192 22.8)
Closest name: Akai Red (#bc012e)Relative luminance 0.1016

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0eb49b

#b40e7a · #b4480e

#27b40e · #0e27b4

Split-complementary

Open in tool →

#0eb448 · #0e7ab4

#7ab40e · #0eb49b · #480eb4

Contrast

#b40e27 as textRatioAAAA largeAAAFix
Aaon white
6.92:1passpassfail
  • AAA: use #af0d26 as the text (7.22:1)
Aaon black
3.03:1failpassfail
  • AA: use #e81132 as the text (4.56:1)
  • AAA: use #f4677c as the text (7.08:1)
  • AA: or shift the background to #d1d1d1 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40e27 as the background.

Brands using this color

Fonts for this mood

#b40e27 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40e27
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40e27 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40e27-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md