Color

#b40839

#b40839
hex#b40839
rgbrgb(180, 8, 57)
hslhsl(343, 91%, 37%)
oklchoklch(0.491 0.193 16.1)
Closest name: Fancy Red Wine (#b40441)Relative luminance 0.1017

Colors that go with #b40839

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08b484

#b4088f · #b42e08

#39b408 · #0839b4

Split-complementary

Open in tool →

#08b42e · #088fb4

#8fb408 · #08b484 · #2e08b4

Contrast

#b40839 as textRatioAAAA largeAAAFix
Aaon white
6.92:1passpassfail
  • AAA: use #af0838 as the text (7.21:1)
Aaon black
3.03:1failpassfail
  • AA: use #ea0b4a as the text (4.65:1)
  • AAA: use #f8638d as the text (7.16:1)
  • AA: or shift the background to #d1d1d1 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40839 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#b40839 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40839
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40839 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40839-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md