Color

#b40831

#b40831
hex#b40831
rgbrgb(180, 8, 49)
hslhsl(346, 91%, 37%)
oklchoklch(0.49 0.193 19.1)
Closest name: Akai Red (#bc012e)Relative luminance 0.101

Colors that go with #b40831

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08b48c

#b40886 · #b43608

#31b408 · #0831b4

Split-complementary

Open in tool →

#08b436 · #0886b4

#86b408 · #08b48c · #3608b4

Contrast

#b40831 as textRatioAAAA largeAAAFix
Aaon white
6.95:1passpassfail
  • AAA: use #af082f as the text (7.24:1)
Aaon black
3.02:1failpassfail
  • AA: use #ea0b3f as the text (4.62:1)
  • AAA: use #f86386 as the text (7.12:1)
  • AA: or shift the background to #d1d1d1 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40831 as the background.

Brands using this color

Fonts for this mood

#b40831 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40831
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40831 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40831-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md