Color

#b40825

#b40825
hex#b40825
rgbrgb(180, 8, 37)
hslhsl(350, 91%, 37%)
oklchoklch(0.488 0.194 23)
Closest name: Akai Red (#bc012e)Relative luminance 0.1001

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08b498

#b4087b · #b44208

#25b408 · #0825b4

Split-complementary

Open in tool →

#08b442 · #087bb4

#7bb408 · #08b498 · #4208b4

Contrast

#b40825 as textRatioAAAA largeAAAFix
Aaon white
7:1passpassfail
  • AAA: use #af0824 as the text (7.28:1)
Aaon black
3:1failpassfail
  • AA: use #ea0b30 as the text (4.59:1)
  • AAA: use #f8637c as the text (7.07:1)
  • AA: or shift the background to #d1d1d1 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b40825 as the background.

Brands using this color

Fonts for this mood

#b40825 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b40825
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b40825 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b40825-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md