Color

#b24801

#b24801
hex#b24801
rgbrgb(178, 72, 1)
hslhsl(24, 99%, 35%)
oklchoklch(0.536 0.153 44.8)
Closest name: Rust (#b7410e)Relative luminance 0.141

Colors that go with #b24801

Crimson, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#016bb2

#b20113 · #b2a001

#01b248 · #4801b2

Split-complementary

Open in tool →

#01b2a0 · #0113b2

#13b201 · #016bb2 · #a001b2

Contrast

#b24801 as textRatioAAAA largeAAAFix
Aaon white
5.5:1passpassfail
  • AAA: use #933b01 as the text (7.33:1)
Aaon black
3.82:1failpassfail
  • AA: use #c65001 as the text (4.55:1)
  • AAA: use #fe6601 as the text (7.12:1)
  • AA: or shift the background to #ebebeb (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b24801 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#b24801 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b24801
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b24801 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b24801-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md