Color

#b23324

#b23324
hex#b23324
rgbrgb(178, 51, 36)
hslhsl(6, 66%, 42%)
oklchoklch(0.512 0.166 30.3)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1196

Colors that go with #b23324

Royal Blue, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #b23324

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#24a4b2

#b2245d · #b27924

#24b233 · #3324b2

Split-complementary

Open in tool →

#24b279 · #245db2

#5db224 · #24a4b2 · #7924b2

Contrast

#b23324 as textRatioAAAA largeAAAFix
Aaon white
6.19:1passpassfail
  • AAA: use #a12e21 as the text (7.17:1)
Aaon black
3.39:1failpassfail
  • AA: use #d54030 as the text (4.61:1)
  • AAA: use #e1776b as the text (7.05:1)
  • AA: or shift the background to #dedede (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b23324 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#b23324 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b23324
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b23324 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b23324-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md