Color

#b23024

#b23024
hex#b23024
rgbrgb(178, 48, 36)
hslhsl(5, 66%, 42%)
oklchoklch(0.509 0.169 29.5)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1171

Colors that go with #b23024

Royal Blue, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#24a6b2

#b2245f · #b27724

#24b230 · #3024b2

Split-complementary

Open in tool →

#24b277 · #245fb2

#5fb224 · #24a6b2 · #7724b2

Contrast

#b23024 as textRatioAAAA largeAAAFix
Aaon white
6.29:1passpassfail
Aaon black
3.34:1failpassfail
  • AA: use #d53d30 as the text (4.54:1)
  • AAA: use #e2796f as the text (7.2:1)
  • AA: or shift the background to #dbdbdb (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b23024 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#b23024 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b23024
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b23024 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b23024-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md