Color

#b00726

#b00726
hex#b00726
rgbrgb(176, 7, 38)
hslhsl(349, 92%, 36%)
oklchoklch(0.48 0.19 22.3)
Closest name: Blood Rush (#aa2222)Relative luminance 0.0952

Colors that go with #b00726

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#07b091

#b0077b · #b03d07

#26b007 · #0726b0

Split-complementary

Open in tool →

#07b03d · #077bb0

#7bb007 · #07b091 · #3d07b0

Contrast

#b00726 as textRatioAAAA largeAAAFix
Aaon white
7.23:1passpasspassPasses AAA — no fix needed.
Aaon black
2.9:1failfailfail
  • AA: use #eb0a33 as the text (4.62:1)
  • AAA: use #f8627e as the text (7.04:1)
  • AA: or shift the background to #cccccc (4.5:1)
  • AAA: or shift the background to #fcfcfc (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b00726 as the background.

Brands using this color

Fonts for this mood

#b00726 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b00726
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b00726 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b00726-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md