Glacier
Open in tool →Three blues from ice to deep water on a pale surface — a monochromatic winter set with real depth.
Color
#077bb0
#077bb0
hex
#077bb0rgb
rgb(7, 123, 176)hsl
hsl(199, 92%, 36%)oklch
oklch(0.553 0.12 237.8)Closest name: Brilliant Blue (#0075b3)Relative luminance 0.1735
Colors that go with #077bb0
Charcoal, Crimson and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #077bb0: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #077bb0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Royal Blue #4169e1
analogousshippedRoyal Blue is #077bb0's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #077bb0 in 7 real palettes, including Lemon Squeezy's brand system and Wired's brand system, as the lead colour.
Blue #0000ff
shipped5 real palettes, including Pixar's brand system and Readymag's brand system put Blue beside #077bb0, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #077bb0: 6 real palettes, including Glacier and Hershey's's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #077bb0: 5 real palettes, including Apple's brand system and HashiCorp's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #077bb0: 4 real palettes, including Wendy's's brand system and AT&T's brand system, as the supporting colour.
Real palettes that use #077bb0
Tints & shades
Harmonies
Contrast
| #077bb0 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.7:1 | pass | pass | fail |
|
Aaon black | 4.47:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #077bb0 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#077bb0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #077bb0
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #077bb0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/077bb0-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md