Color

#ae374f

#ae374f
hex#ae374f
rgbrgb(174, 55, 79)
hslhsl(348, 52%, 45%)
oklchoklch(0.517 0.154 12.5)
Closest name: Amore (#ae2f48)Relative luminance 0.123

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#37ae97

#ae378b · #ae5b37

#4fae37 · #374fae

Split-complementary

Open in tool →

#37ae5b · #378bae

#8bae37 · #37ae97 · #5b37ae

Contrast

#ae374f as textRatioAAAA largeAAAFix
Aaon white
6.07:1passpassfail
  • AAA: use #9b3146 as the text (7.19:1)
Aaon black
3.46:1failpassfail
  • AA: use #c54962 as the text (4.5:1)
  • AAA: use #d57b8d as the text (7.05:1)
  • AA: or shift the background to #dedede (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ae374f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ae374f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ae374f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ae374f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ae374f-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md