Color

#ac440c

#ac440c
hex#ac440c
rgbrgb(172, 68, 12)
hslhsl(21, 87%, 36%)
oklchoklch(0.521 0.149 42.8)
Closest name: Bolognese (#bb4400)Relative luminance 0.1293

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0c74ac

#ac0c24 · #ac940c

#0cac44 · #440cac

Split-complementary

Open in tool →

#0cac94 · #0c24ac

#24ac0c · #0c74ac · #940cac

Contrast

#ac440c as textRatioAAAA largeAAAFix
Aaon white
5.86:1passpassfail
  • AAA: use #943a0a as the text (7.32:1)
Aaon black
3.59:1failpassfail
  • AA: use #c84f0e as the text (4.58:1)
  • AAA: use #f0722d as the text (7.15:1)
  • AA: or shift the background to #e3e3e3 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ac440c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ac440c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ac440c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ac440c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ac440c-c4af9c-62cbbd-2d2a1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md