Color

#aa401d

#aa401d
hex#aa401d
rgbrgb(170, 64, 29)
hslhsl(15, 71%, 39%)
oklchoklch(0.513 0.147 37.8)
Closest name: Barbarossa (#a84734)Relative luminance 0.123

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d87aa

#aa1d40 · #aa871d

#1daa40 · #401daa

Split-complementary

Open in tool →

#1daa87 · #1d40aa

#40aa1d · #1d87aa · #871daa

Contrast

#aa401d as textRatioAAAA largeAAAFix
Aaon white
6.07:1passpassfail
  • AAA: use #993a1a as the text (7.06:1)
Aaon black
3.46:1failpassfail
  • AA: use #c94c22 as the text (4.54:1)
  • AAA: use #e27855 as the text (7.05:1)
  • AA: or shift the background to #dedede (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa401d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#aa401d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa401d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa401d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa401d-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md