Color

#aa1d40

#aa1d40
hex#aa1d40
rgbrgb(170, 29, 64)
hslhsl(345, 71%, 39%)
oklchoklch(0.483 0.174 13.7)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0979

Colors that go with #aa1d40

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #aa1d40

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1daa87

#aa1d87 · #aa401d

#40aa1d · #1d40aa

Split-complementary

Open in tool →

#1daa40 · #1d87aa

#87aa1d · #1daa87 · #401daa

Contrast

#aa1d40 as textRatioAAAA largeAAAFix
Aaon white
7.1:1passpasspassPasses AAA — no fix needed.
Aaon black
2.96:1failfailfail
  • AA: use #dc2e59 as the text (4.58:1)
  • AAA: use #e76f8d as the text (7.06:1)
  • AA: or shift the background to #cfcfcf (4.56:1)
  • AAA: or shift the background to #ffffff (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa1d40 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa1d40 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa1d40
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa1d40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa1d40-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md