Color

#976d3f

#976d3f
hex#976d3f
rgbrgb(151, 109, 63)
hslhsl(31, 41%, 42%)
oklchoklch(0.568 0.082 67.4)
Closest name: Argan Oil (#9d6646)Relative luminance 0.1788

Colors that go with #976d3f

Champagne, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #976d3f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3f6a97

#97413f · #96973f

#3f976d · #6d3f97

Split-complementary

Open in tool →

#3f9697 · #413f97

#3f9741 · #3f6a97 · #973f96

Contrast

#976d3f as textRatioAAAA largeAAAFix
Aaon white
4.59:1passpassfail
  • AAA: use #6f502f as the text (7.33:1)
Aaon black
4.58:1passpassfail
  • AAA: use #bb8e5d as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #976d3f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#976d3f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #976d3f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #976d3f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/976d3f-c4b59c-62c7cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md