Color
#96973f
#96973frgb(150, 151, 63)hsl(61, 41%, 42%)oklch(0.657 0.111 109.7)Colors that go with #96973f
Charcoal, Medium Purple and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #96973f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #96973f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped4 real palettes, including Rolex's brand system and Lexus's brand system put Blue beside #96973f, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Coffee Bar put Champagne beside #96973f, as that palette's text colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #96973f in 6 real palettes, including Cider and Forest Floor, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #96973f: 5 real palettes, including Spline's brand system and Liquid Death's brand system, as the lead colour.
Hunter Green #355e3b
shippedHunter Green is paired with #96973f in 6 real palettes, including Rolex's brand system and Darkroom, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #96973f in 5 real palettes, including Guinness's brand system and Chevrolet's brand system, as the supporting colour.
Real palettes that use #96973f
Tints & shades
Harmonies
Contrast
| #96973f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.09:1 | fail | pass | fail | |
Aaon black | 6.8:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #96973f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #96973f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/96973f-babea2-4e92df-272d1f-f1ede9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md