Color

#7f49ca

#7f49ca
hex#7f49ca
rgbrgb(127, 73, 202)
hslhsl(265, 55%, 54%)
oklchoklch(0.535 0.191 299)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1354

Colors that go with #7f49ca

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#94ca49

#4954ca · #bf49ca

#ca7f49 · #49ca7f

Split-complementary

Open in tool →

#cabf49 · #54ca49

#ca4954 · #94ca49 · #49cabf

Contrast

#7f49ca as textRatioAAAA largeAAAFix
Aaon white
5.66:1passpassfail
  • AAA: use #6f37be as the text (7.08:1)
Aaon black
3.71:1failpassfail
  • AA: use #8d5dd0 as the text (4.61:1)
  • AAA: use #a984db as the text (7.01:1)
  • AA: or shift the background to #e6e6e6 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7f49ca as the background.

Brands using this color

Fonts for this mood

#7f49ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7f49ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #7f49ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7f49ca-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md