Color

#7e44ca

#7e44ca
hex#7e44ca
rgbrgb(126, 68, 202)
hslhsl(266, 56%, 53%)
oklchoklch(0.527 0.198 299.4)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1283

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#90ca44

#444dca · #c144ca

#ca7e44 · #44ca7e

Split-complementary

Open in tool →

#cac144 · #4dca44

#ca444d · #90ca44 · #44cac1

Contrast

#7e44ca as textRatioAAAA largeAAAFix
Aaon white
5.89:1passpassfail
  • AAA: use #7136bf as the text (7.04:1)
Aaon black
3.57:1failpassfail
  • AA: use #8f5cd1 as the text (4.62:1)
  • AAA: use #aa84dc as the text (7.04:1)
  • AA: or shift the background to #e3e3e3 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7e44ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7e44ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7e44ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7e44ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7e44ca-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md