Color

#7c44ca

#7c44ca
hex#7c44ca
rgbrgb(124, 68, 202)
hslhsl(265, 56%, 53%)
oklchoklch(0.525 0.198 298.5)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1268

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#92ca44

#444fca · #bf44ca

#ca7c44 · #44ca7c

Split-complementary

Open in tool →

#cabf44 · #4fca44

#ca444f · #92ca44 · #44cabf

Contrast

#7c44ca as textRatioAAAA largeAAAFix
Aaon white
5.94:1passpassfail
  • AAA: use #6f36bf as the text (7.1:1)
Aaon black
3.54:1failpassfail
  • AA: use #8d5cd1 as the text (4.58:1)
  • AAA: use #a984dc as the text (7.02:1)
  • AA: or shift the background to #e3e3e3 (4.63:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c44ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7c44ca reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7c44ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7c44ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7c44ca-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md