Color

#7a714d

#7a714d
hex#7a714d
rgbrgb(122, 113, 77)
hslhsl(48, 23%, 39%)
oklchoklch(0.548 0.053 95.8)
Closest name: Garden Weed (#786e38)Relative luminance 0.1648

Colors that go with #7a714d

Charcoal, Slate Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7a714d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4d567a

#7a5a4d · #6d7a4d

#4d7a71 · #714d7a

Split-complementary

Open in tool →

#4d6d7a · #5a4d7a

#4d7a5a · #4d567a · #7a4d6d

Contrast

#7a714d as textRatioAAAA largeAAAFix
Aaon white
4.89:1passpassfail
  • AAA: use #5e573b as the text (7.24:1)
Aaon black
4.3:1failpassfail
  • AA: use #817751 as the text (4.69:1)
  • AAA: use #a19568 as the text (7.01:1)
  • AA: or shift the background to #f7f7f7 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a714d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7a714d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a714d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a714d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a714d-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md