Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#232016
#232016
hex
#232016rgb
rgb(35, 32, 22)hsl
hsl(46, 23%, 11%)oklch
oklch(0.244 0.019 93.4)Closest name: Underworld (#1e231c)Relative luminance 0.0145
Colors that go with #232016
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #232016 without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #232016 in 15 real palettes, including Wikipedia's brand system and Trailhead, as the accent.
Blue #0000ff
shipped23 real palettes, including Bumble's brand system and Signal's brand system put Blue beside #232016, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #232016 in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped6 real palettes, including Graphite Mono and Estate put Blush Pink beside #232016, as the accent.
Brown #a52a2a
shipped5 real palettes, including Woodsmoke and Typewriter put Brown beside #232016, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #232016 in 6 real palettes, including Kiln and Chalkboard, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #232016: 10 real palettes, including SoFi's brand system and Diner, as the supporting colour.
Real palettes that use #232016
Tints & shades
Harmonies
Contrast
| #232016 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 16.28:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.29:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #232016 as the background.
Brands using this color
- BrandSweetstext · #241c14 · Δ1.343
- Mailchimpprimary · #241c15 · Δ1.378
- Todoisttext · #25221e · Δ1.482
- Bumbleprimary · #202020 · Δ1.855
- Bumbletext · #202020 · Δ1.855
- ClickUptext · #202020 · Δ1.855
- Lamborghiniprimary · #202020 · Δ1.855
- Lamborghinitext · #202020 · Δ1.855
- Coheretext · #212121 · Δ1.902
- Postmantext · #212121 · Δ1.902
- SoFiprimary · #212121 · Δ1.902
- SoFitext · #212121 · Δ1.902
- GitLabtext · #1f1f1f · Δ1.903
- Googleprimary · #1f1f1f · Δ1.903
- Googletext · #1f1f1f · Δ1.903
- HubSpottext · #1f1f1f · Δ1.903
- Revoluttext · #1f1f1f · Δ1.903
- Victoria's Secretprimary · #221d1d · Δ1.956
- Victoria's Secrettext · #221d1d · Δ1.956
Palettes built around it
Farmers Market
Open in tool →Tomato, leaf and honey — the three colors of a produce stand, warm enough to make anything look fresh.
Fresh Juice
Open in tool →Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.
Forest Floor
Open in tool →Moss and bark with a mushroom-cap amber — grounded and quiet, made for long-form nature content.
Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Harvest
Open in tool →Pumpkin, straw and burnt gold on parchment — the autumn palette that still feels like a product, not a place-mat.
Woodsmoke
Open in tool →Amber and oxblood on smoky brown — a fireside dark mode that photographs whisky, leather and wool.
Desert Road
Open in tool →Sandstone and sand with a deep teal — the one cool note makes the warm colours look intentional rather than beige.
Kiln
Open in tool →Fired clay and ash on a dark umber — the earthy dark mode; warm enough that the dark surface reads as material, not void.
Fonts for this mood
#232016 reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #232016
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #232016 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/232016-c4bf9c-62adcb-2a2d1f-f1ece9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md