Color

#7a710b

#7a710b
hex#7a710b
rgbrgb(122, 113, 11)
hslhsl(55, 83%, 26%)
oklchoklch(0.54 0.111 103.8)
Closest name: Crocodile Style (#767437)Relative luminance 0.1597

Colors that go with #7a710b

Charcoal, Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7a710b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0b1479

#79390b · #4b790b

#0b7970 · #700b79

Split-complementary

Open in tool →

#0b4b79 · #390b79

#0b7939 · #0b1479 · #790b4b

Contrast

#7a710b as textRatioAAAA largeAAAFix
Aaon white
5.01:1passpassfail
  • AAA: use #5d5609 as the text (7.5:1)
Aaon black
4.19:1failpassfail
  • AA: use #83790c as the text (4.71:1)
  • AAA: use #a89b10 as the text (7.36:1)
  • AA: or shift the background to #f5f5f5 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7a710b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7a710b reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7a710b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7a710b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7a710b-bdbea2-4ea0df-282d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md