Color

#7971ea

#7971ea
hex#7971ea
rgbrgb(121, 113, 234)
hslhsl(244, 74%, 68%)
oklchoklch(0.616 0.177 282.9)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2182

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e2ea71

#71a5ea · #b571ea

#ea7971 · #71ea79

Split-complementary

Open in tool →

#eab571 · #a5ea71

#ea71a5 · #e2ea71 · #71eab5

Contrast

#7971ea as textRatioAAAA largeAAAFix
Aaon white
3.92:1failpassfail
  • AA: use #6d64e8 as the text (4.53:1)
  • AAA: use #4337e1 as the text (7.31:1)
  • AA: or shift the background to #171717 (4.58:1)
Aaon black
5.36:1passpassfail
  • AAA: use #928cee as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7971ea as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7971ea reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7971ea
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7971ea and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7971ea-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md