Color

#7964af

#7964af
hex#7964af
rgbrgb(121, 100, 175)
hslhsl(257, 32%, 54%)
oklchoklch(0.556 0.115 295.3)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.1627

Colors that go with #7964af

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9aaf64

#6474af · #9f64af

#af7964 · #64af79

Split-complementary

Open in tool →

#af9f64 · #74af64

#af6474 · #9aaf64 · #64af9f

Contrast

#7964af as textRatioAAAA largeAAAFix
Aaon white
4.94:1passpassfail
  • AAA: use #614c94 as the text (7.07:1)
Aaon black
4.25:1failpassfail
  • AA: use #7f6bb3 as the text (4.66:1)
  • AAA: use #9c8dc4 as the text (7.02:1)
  • AA: or shift the background to #f5f5f5 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7964af as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7964af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7964af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7964af-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md